Entrepreneur

Quentin BenchetritA podiatrist by training, I build and run companies that equip healthcare professionals — from e-commerce to software.

The son and grandson of podiatrists, I started by equipping my own profession. My Podologie became the leading marketplace for podiatrists; around it grew My Infinity — eight e-commerce platforms and the software that runs them.

2011
First venture
8
E-commerce platforms
~9/10
Podiatrists equipped in France

Where I come from

Journey

About

I come from three generations of podiatrists and trained for the profession at the Institut National de Podologie. It was as a student, running a buying group, that I found the real problem: healthcare professionals are equipped badly, expensively and with far too much friction.

Since then I have been building the tools that were missing: specialised platforms for each care profession, then the logistics and management software that runs them. What started as a website for podiatrists became a group, a warehouse and an ERP.

I live and work in the Landes, between Hossegor and Saint-Vincent-de-Tyrosse, where the group is based.

  • Healthcare e-commerce
  • B2B marketplaces
  • Logistics & WMS
  • Software publishing
  • Group leadership
  • Podiatry

Public service

  • 2026 — aujourd’hui

    Community councillor

    MACS — Maremne Adour Côte-Sud district council

  • 2026 — aujourd’hui

    Opposition town councillor

    Soorts-Hossegor

  • 2020 — 2026

    Town councillor, digital portfolio

    Soorts-Hossegor

Networks

  • Réseau Entreprendre Adour
  • APM — Association Progrès du Management
  1. 2022 — aujourd’hui

    The tech years — My Stock, NoraOS, My Digital Factory

    Built My Stock, our warehouse management system, with an in-house team. In 2026 it became NoraOS, an all-in-one ERP and WMS opened up to other companies, published by MY DIGITAL FACTORY.

  2. 2017 — 2026

    Building the My Infinity group — My Infinity

    Saint-Vincent-de-Tyrosse, Landes

    Launched My Purificateur, My Pédicurie, My Médical, Podologic, My Holidays and My Blouse in turn: one platform per profession, per need. The group moved to Saint-Vincent-de-Tyrosse in 2025.

  3. 2015 — 2023

    Le Sou Français

    Founded a made-in-France jewellery brand set with a genuine franc coin. Sold through more than 70 concept stores in France and abroad, before the brand was sold in 2023.

  4. 2014

    Founding My Podologie

    Born from a student buying group (ANEPP), My Podologie became the leading marketplace for podiatrists and the supplier of nearly 9 out of 10 podiatrists in France.

  5. 2011

    My Portique, the first venture

    My first venture: remote control and monitoring for car wash stations.

  6. Formation

    Podiatrist — Institut National de Podologie (INP)

    Son and grandson of podiatrists — three generations of the profession in the family.

What I build

My companies

Founder & CEO

Groupe My Infinity

Eight specialised e-commerce platforms for healthcare professionals.

The group equips healthcare professionals and their patients: one platform per profession and per need, from podiatry to medical equipment, served by logistics and software built in-house.

Saint-Vincent-de-Tyrosse, Landes

Visit website

E-commerce platforms

  • The leading marketplace for podiatrists: 8,000+ products, nearly 9 out of 10 podiatrists in France equipped.

  • My Purificateur

    2017

    Air quality: purifiers and humidifiers.

  • Foot care for consumers, with products vetted by professionals.

  • Medical equipment for professionals and consumers: 50,000+ products.

  • The eco-friendly marketplace for podiatrists.

  • The travel agency for healthcare workers: conferences, training and holidays.

  • Professional workwear for healthcare staff.

  • My Glow

    Wellness and beauty.

    Coming soon

Software & tech projects

  • Remote control for car wash stations.

  • The group’s warehouse management system, built in-house.

  • NoraOS

    2026

    All-in-one ERP and WMS, grown out of My Stock and opened up to other companies.

Legal entities

  • MY INFINITY SARLU · 2025

    Group holding company — Managing director

  • MY INFINITY SASU

    Operating company: My Podologie and the e-commerce brands

  • MY DIGITAL FACTORY SASU · 2026

    Software publishing (NoraOS)

    Registration in progress

Previously

Le Sou Français

2015 — 2023

Made-in-France jewellery set with a genuine franc coin, sold in more than 70 concept stores: Galeries Lafayette, BHV, Le Bon Marché, the official Eiffel Tower shop, Lagardère’s Made in France stores and airports. The brand was sold in 2023.

What I write

Blog

Notes on entrepreneurship, tech and operations.

All articles

4 min read

From my parents’ garage to the Hirica factory

In 2014 I stored my first orders in the family garage in Hossegor. Eleven years later we took over a former shoe factory in Saint-Vincent-de-Tyrosse. The story of a path that was never obvious.

  • entrepreneurship
  • podiatry
  • landes

Let’s talk

Get in touch

A project, a question, or just want to chat? Drop me a line — I answer everyone.

Or email me directly:contact@my-infinity.eu

LinkedInQuentin Benchetrit